Crush life,
celebrate well.

How it all started:

KRUSHWELL
Founder,
Brad Layous.

While KRUSHWELL is new to the market, its origins date back to 2013, when I first started CrossFit.

I didn’t realize it at the time, but my entrepreneurial journey began with solving my own problem:

“How do I balance my love for fitness with my love for social drinking?”

I liked having an evening drink with friends every now and again, but I didn’t want to feel bloated or lethargic for the next morning’s training session.

I started making my own vodka sodas, mixing them with electrolytes or BCAA mixes.

I found that I felt better the next day after having these than I did after having beers. My friends and I called these concoctions, "BradFreshies."

I liked having an evening drink with friends every now and again, but I didn’t want to feel bloated or lethargic for the next morning’s training session.

I started making my own vodka sodas, mixing them with electrolytes or BCAA mixes.

I found that I felt better the next day after having these than I did after having beers. My friends and I called these concoctions, "BradFreshies."

Solving This Problem for the Community

Fast forward to 2020, during the COVID lockdowns, I started to test out all of the hard seltzers. They all had a weird aftertaste and all the brands felt the same. I knew we could do better.

We took the concept of the "BradFreshie" and launched KRUSHWELL in mid-2021, offering the first-ever vodka seltzer with electrolytes. For those who KRUSH life.

We're kicking back with purpose. Here's our pledge to a healthier you and me

Today we donate a portion of sales directly to local gyms to support them in taking care of our communities.

As KRUSHWELL grows, we will set up a separate non-profit fund to take a portion of KRUSHWELL’s sales within the $1.7T global alcoholic beverages market and dedicate it to advance human health through exercise and community support.